From September 24 to 28, 2025, the 56th Watch & Jewellery Middle East Show returns to Expo Centre Sharjah, bringing together over 500 brands from 21 countries. This annual event, one of the region’s largest luxury exhibitions, showcases everything from Swiss watches to bridal jewellery and investment-grade gold.
For Dubai residents and tourists, it’s more than a shopping trip — it’s an experience filled with luxury, culture, and exclusive launches.
Watch and Jewellery Middle East Show: September 2025 Event Details
| Detail | Information |
| Dates | 24–28 September 2025 |
| Venue | Expo Centre Sharjah |
| Timings | 1:00 PM – 10:00 PM daily (final day may close earlier; check official site) |
| Entry & Parking | Free entry and free parking; on-site registration required |
What to Expect at the September 2025 Watch and Jewellery Middle East Show
Visitors can explore a wide range of luxury and lifestyle offerings:
- Luxury Watches: Premier Swiss and Japanese brands unveiling new and limited edition timepieces.
- Bridal & Designer Jewellery: Diamond, gold, platinum, and bespoke wedding sets from global and regional designers.
- Gold & Precious Metals: Investment grade gold bars, coins, and traditional ornaments for collectors and investors.
- International Pavilions: Exhibitors from Italy, India, Turkey, Hong Kong, and beyond.
- Live Workshops & Seminars: Jewellery care tips, investment insights, and watchmaking demonstrations.
- Cultural Performances: Emirati dance, music, and art displays celebrating heritage alongside luxury.
Why Dubai Shoppers Should Attend the Watch and Jewellery Middle East Show 2025?
Even though the show takes place in Sharjah, it’s just 30–40 minutes from Dubai by car, making it ideal for:
- Exclusive Deals: Exhibitors often launch special offers, discounts, and show-only promotions.
- Global Variety in One Place: 500+ brands under one roof save time for shoppers and enthusiasts.
- Bridal & Investment Opportunities: Couples and investors can explore bespoke designs and gold pieces aligned with current market trends.
Highlights of the September 2025 Watch and Jewellery Middle East Show
- Over 500 Global Brands — the largest participation in recent years, representing 21 countries.
- Exclusive Product Launches — be among the first to see new watch collections and jewellery designs.
- Bridal Jewellery Zone — specially curated for couples preparing for the wedding season.
- Investment Opportunities — gold & precious stone exhibitors showcasing pieces aligned with current market trends.
- Workshops & Seminars — insightful sessions on jewellery care, investment strategies, and watchmaking craftsmanship.
Beyond Shopping: Food, Culture & Experiences at the Sharjah Watch & Jewellery Show 2025
The 2025 edition of the Sharjah Watch & Jewellery Show isn’t just about luxury counters — it’s designed to offer a full, immersive experience for visitors.
- On-site cafés and lounges serve premium coffee, snacks, and light meals, providing the perfect spot for relaxation and refreshment.
- Cultural showcases highlight traditional Emirati heritage, including captivating dance performances and live music during the opening ceremonies.
- Visitors can watch skilled craftsmanship demonstrations featuring jewellery makers and watch experts displaying their art and techniques.
- Exclusive raffles and giveaways offer shoppers chances to win luxury items, adding excitement to the shopping experience.
This unique blend of shopping, dining, and culture makes the show an ideal family day out and a significant attraction for tourists in the region.
Travel & Access Tips from Dubai to Sharjah Watch & Jewellery Show Sep 2025 Venue
- By Car: Drive via E11 (Al Ittihad Road) or Sheikh Mohammed bin Zayed Road for the most direct routes to Expo Centre Sharjah.
- By Taxi: Approximate fare from central Dubai is AED 100–120 (estimate only).
- Public Transport: Take the Dubai Metro to Rashidiya Station, then transfer to a bus or taxi to reach Expo Centre Sharjah.
- Parking: Expo Centre Sharjah offers ample free parking with over 3,500 spaces available, including a newly inaugurated multi-storey car park accommodating more than 1,300 vehicles near the main gate for easy access.
Where to Stay in Sharjah?
For those planning to stay overnight:
- Hilton Sharjah: Near Expo Centre with premium amenities.
- Centro Sharjah by Rotana: Business-friendly, affordable option.
- Al Majaz Waterfront Hotels: Scenic stays for families and tourists
Also Read: Best Hotels for Tourists in Dubai
Smart Shopping Advice
- Compare Prices: Always check prices from multiple vendors before making a purchase to ensure you get the best deal.
- Ask for Certificates: Request certification for diamonds, gemstones, and luxury watches to verify authenticity.
- Check Hallmarks: Ensure gold jewellery has official purity stamps such as 18K, 22K, or 24K.
- VAT Refunds for Tourists: Eligible tourists can claim VAT refunds on qualifying purchases at the show.
- Negotiate Smartly: Many event vendors accept reasonable bargaining—don’t hesitate to negotiate for better prices.
FAQs
Is entry free for visitors?
Yes, entry to the Watch and Jewellery Middle East Show 2025 is free. However, on-site registration is required.
Can tourists from Dubai attend the show?
Absolutely. The show is a short trip from Dubai and is open to all residents and visitors.
What products will be showcased?
Expect luxury watches, bridal jewellery, gold, gemstones, and bespoke designer pieces.
Will there be event-only discounts?
Yes, many exhibitors offer exclusive promotions and discounts during the show.
Are food and entertainment available at the venue?
Yes, visitors can enjoy on-site cafés, cultural showcases, and live workshops during the event.
Final Thoughts
The Sharjah Watch & Jewellery Show 2025 isn’t just an exhibition — it’s an experience combining luxury shopping, cultural showcases, and exclusive product launches.
For Dubai shoppers and international visitors, this September event at Expo Centre Sharjah is the perfect chance to discover world-class brands, investment-worthy jewellery, and one-of-a-kind designs — all under one roof.
Mark your calendar for September 24–28, 2025, and make your way from Dubai to Sharjah for a sparkling shopping journey like no other.
