[Dubai, UAE: 01 September 2026] The Midea Group Mega Drive 2.0 UAE campaign has come to a close, honouring the winners of the campaign and highlighting a growing trend of repeat purchases and brand loyalty among Midea customers in the UAE.
Mega Drive 2.0, in partnership with its trusted, long-standing distribution partner, Eros Electricals, took place in the UAE from 1st to 30th June 2026, invited customers who bought certain Midea refrigerators, washing machines, cookers, and microwaves to enter a lucky draw for a chance to win an array of premium prizes.
The campaign ended with a Prize Distribution Ceremony at Eros House, Al Barsha, Dubai, on 21 August 2026, where the winners gathered with the Midea and Eros Electricals teams to celebrate their success and collect their prizes.
The largest prize was a Jetour T2, and the other prizes included an iPhone 17 Pro Max, four Apple iPads, four Apple Watch Series 11 devices and ten AirPods Pro.
Beyond the prizes, Mega Drive 2.0 also offered a broader look at Midea’s growing relationship with consumers in the UAE, as many winners said they already owned several Midea appliances before taking part in the promotion, showing their loyalty to make repeated purchases across various product categories.
The fact that customers are increasingly making repeat purchases shows that Midea has been steadily building consumer confidence over time through quality, technology, innovation, durability, and value, backed by a wide range of appliances designed for various areas of the home.
Muhammad Bilal, Country Manager, Midea UAE said: “Mega Drive 2.0 was created as an exciting way to reward our customers, but what stood out to us at the end of the campaign was hearing how many of our winners were already Midea customers. Our Grand Prize winner, for example, already owns three Midea products. For us, this reflects the trust we are building in the UAE. We want consumers to have a positive experience with their first Midea product and feel confident choosing us again as their needs evolve across the home.”
As part of the one-month-long campaign, the Midea appliances involved were equipped with QR codes so when customers bought an eligible product, they could scan the QR code, register their purchase and its details, and take part in the Mega Drive 2.0 lucky draw.
The official draw took place on 24 July 2026 with winners selected at random and then invited to the prize ceremony in August.
Midea’s continued expansion in the UAE is reflected in the Mega Drive 2.0 results, which show the brand becoming more integrated into consumers’ broader home appliance ecosystem, moving beyond a single purchase to build relationships across multiple categories.
Midea, with its Mega Drive 2.0 campaign, aims not only to offer consumers engaging experiences but also to recognise and reward customers who continue to choose the brand for their homes.
Following the success of Mega Drive 2.0, Midea plans to build on its momentum with similar consumer-led lucky draw campaigns across the UAE in 2027.
About Midea & Midea Group
Midea is one of over 10 brands operating under the Smart Home Business of Midea Group.
Founded in 1968, Midea Group is a leading global technology company and one of the world’s largest home appliance manufacturers. As a Fortune Global 500 enterprise, it ranked No. 231 in 2026. The Group has streamlined its core operations into seven high-growth business pillars to drive future growth: Smart Home, Industrial Technologies, Building Technologies, KUKA, New Energy, Midea Healthcare, and ANNTO Logistics. Midea is committed to making everyday life simpler through innovative solutions that adapt to evolving lifestyles, bringing effortless and ideal living within reach for consumers worldwide.
Midea Group’s 65 production centers and around 190,000 employees in more than 200 countries and regions generated annual revenue of USD 64.3 billion in 2025. Its 41 R&D centers worldwide and strong commitment to innovation have resulted in more than 90,000 authorised patents to date.
About EROS Group
Established in 1967, EROS Group is one of the UAE’s most respected and longstanding consumer electronics distributors and retailers. As a homegrown brand with a legacy of trust and service, EROS has built a reputation for delivering exceptional customer experiences across its network of stores and digital platforms alongside global technology brands.
For press information please contact:
- Lauren Suddaby, EXPLR COMMS
Email: Lauren@Explr.ae
Number: +971 (0) 58 578 2021
