If you are planning on running any Dubai billboards to help get your business out there, then you are going to want to make sure you are doing it effectively. Don’t let your advertising budget go to waste by running the wrong ad in the wrong place. If you are looking to boost the visibility of your ads in Dubai, then read ahead for some tips on how to use billboard advertising effectively.
The Right Location is Key
The first thing you are going to need to do when running an effective billboard ad is choosing the perfect location. It makes sense to prioritize a location that has plenty of vehicle traffic and pedestrian visibility. You can also consider putting your ad in close proximity to the product or service you are advertising if at all possible.
It is also important to look at the type of people that are in the areas where you could place your ad. If you are trying to sell luxury products, then you know you will want your ads to be around people who can afford what you are advertising. Think neighborhoods such as Emirates Hills, Palm Jumeirah, or Jumeirah Beach Residence.
Or if your target audience is younger people, you can prioritize locations around the “University of Dubai“, “American University in Dubai“, or “Zayed University“. You can have an expertly designed billboard that is eye catching and dynamic that can become completely ineffective if the target audience never gets to see it. Make sure you are being strategic when you choose your location as visibility is not always the most important thing.
With that being said, Dubai has a large range of tourist attractions, shopping malls, and metro routes which are all fantastic real estate for advertisers. From Burj Khalifa to Dubai Marina, from Sheikh Zayed Road to Coca-Cola Arena, advertisers have plenty of great locations to choose from.
Strategically Placed Text
AfteAfter your location is carefully selected, you will need to consider your design. The text you include on your billboard will be incredibly important when it comes to boosting your ads. Text needs to draw the eye without being overwhelming. People only have so much time to take in a billboard message. If you have too much or poorly placed text on a billboard, passerby’s can get frustrated and avert their gaze altogether. It can be tempting to cram as much information as possible on your billboard but this can quickly look messy and disorganized. In order to make a quick impression, you will want to keep text minimal and easy to comprehend.
You will obviously want to include your brand’s name or logo on your ad. But any additional text should have a purpose. If you are familiar with local jargon, it can be effective to reach out to your audience by adding something niche that only people in Dubai would understand (such as a playful reference to “SZR traffic” or “Downtown rush hour”). This will make your ad more memorable. And if you come up with something clever and innovative, you could even end up circulating on social media. Anyone who shares your ad online will be providing you with more reach and further visibility, for no additional cost. So, make sure you are being intentional with your wording.
Excellent Visual Design
When it comes to boosting your ad, visual design is going to have a huge impact. You can set yourself up in the perfect location or have the most witty and charming text, but if you can’t make people look then your ad won’t work. When working with a billboard, things like high contrast colors and eye-catching patterns are obvious ways to draw eyes. However, you can also take this a step further with glow in the dark or neon paint. And while it does come at a higher cost, 3D fabrication for billboards is a sure-fire way to get as many eyes on your ad as possible. Also, don’t forget to consider the layout of text and images on your ad. The way that text and visuals are arranged on your billboard will contribute to how effectively an audience can take in that information.
If you want to take your billboard a step further, you can consider upgrading to a digital billboard. They are visually dynamic and hard to look away from, which is great for an advertiser. Our eyes are naturally drawn to movement so that alone will help get the attention of anyone in the area. This can also be a great way to display more than one message on a rotating schedule. If you feel like your billboard is becoming overwhelmed with too much information, this can be a great way to fix that without sacrificing anything.
Boost Your Brand in Dubai
Follow these tips and tricks and your brand awareness in Dubai is sure to increase. Billboard advertising can be extremely effective if you know how to use it, and Dubai is one of the best places in the world to start. With the city’s unique mix of luxury shoppers, diverse residents, and global tourists, outdoor advertising can help your business stand tall among the skyscrapers.
