Homegrown Dubai brand WOK BOYZ signs 70 Store Canada Master Franchise deal

Dubai Observer
4 Min Read

Dubai born WOK BOYZ signs master franchise deal to launch 70 stores in Canada.

The Master Franchise Agreement Represents the largest franchise deal for a UAE Homegrown Quick Service Restaurant (QSR) Concept.

DUBAI, UAE – February 02, 2026 – WOK BOYZ, the United Arab Emirates’ popular Pan-Asian street food concept, today announced a landmark master franchise agreement with GLOBAL EATS group, a major operator in the Canadian Quick Service Restaurant (QSR) and fast-casual dining sector. This strategic partnership commits to developing 70 new WOK BOYZ locations across Canada over a 10-year development plan.

This agreement marks a significant chapter in WOK BOYZ’s measured expansion into the North American fast-casual dining sector. It highlights the growing capability of the UAE’s F&B industry to develop scalable restaurant concepts globally. WOK BOYZ has experienced continuous brand evolution, transforming from a local success story to an international operator. Following a sustained success in the UAE, and establishing a presence in Ghana and Oman, WOK BOYZ expanded their next international market to Canada.

“This agreement reflects our confidence in the scalability of WOK BOYZ within the Asian QSR space, supported by a disciplined and systematic operating model. Our growth is anchored in quality, including central manufacturing of proprietary sauces to ensure consistency across markets. We are focused on thoughtfully growing the high-energy street food experience developed in Dubai across the Canadian market,” said Gaurav Sabharwal, Founder and CEO of WOK BOYZ.

GLOBAL EATS group, the experienced master franchise partner, plans a phased rollout across key Canadian provinces, including Ontario, British Columbia, Quebec, Alberta and others.

The WOK BOYZ customizable menu encourages patrons to ‘Build your Wok’ from a selection of fresh bases, proteins, vegetables, and proprietary Pan-Asian sauces. This highly flexible model is considered an ideal fit for Canada’s diverse, urban demographics.

WOK BOYZ shall ensure the Canadian locations uphold the high standards of quality, freshness, and energetic atmosphere established in its Dubai stores. Further international development announcements are expected in the coming months.

About WOK BOYZ

WOK BOYZ is a Dubai-born, rapidly expanding Pan-Asian Quick Service Restaurant (QSR) concept that has established itself as a leader in the customizable ‘Build-your-Wok’ dining segment. Founded on the principle of providing fresh, authentic, and fast street-style food, WOK BOYZ combines traditional wok cooking techniques with modern service models. Committed to high-quality ingredients and a vibrant customer experience, WOK BOYZ operates on a mission to bring accessible, globally inspired Asian cuisine to the world.

WOK BOYZ has gained strong recognition in the UAE market and was recently named ‘The Best Street Food’ restaurant in the UAE on Virgin Radio’s Kris Fade Show. With a focus on high-quality ingredients, operational consistency, and a high-energy customer experience, the brand continues to scale internationally with the objective of making globally inspired Asian street food accessible across markets.

Media Contact:

  • Fathima Fawzana
  • Social Media Marketing Executive
  • WOK BOYZ
  • +971 56 868 9560
  • communications@wokboyz.com
  • http://www.wokboyz.com
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