Zahraa Saifullah is one of Pakistan’s leading media entrepreneurs. She reshaped the country’s publishing scene by introducing global lifestyle magazines such as HELLO! Pakistan and Grazia Pakistan. Through determination and creative leadership, she connected South Asia’s fashion and media industries with international audiences.
Early Life and Education
Zahraa Saifullah was born in Pakistan. She studied English Literature and Creative Writing at the University of Warwick (UK). Her studies strengthened her command of language and storytelling. From an early age, she developed a passion for culture and journalism and wanted to see Pakistani creativity represented on global platforms.
Starting Her Media Career
After returning to Pakistan, Zahraa noticed that local designers and artists lacked global exposure. She decided to bridge that gap by bringing an international publication to Pakistan. Her idea soon turned into a professional mission that changed the country’s lifestyle journalism.
Launching HELLO! Pakistan
In 2012, Zahraa Saifullah launched HELLO! Pakistan under license from the world famous HELLO! magazine. As CEO and Publisher, she adapted the brand to reflect Pakistan’s culture while keeping its international quality and editorial values.
Under her leadership, HELLO! Pakistan became a leading platform for stories about success in entertainment, business, philanthropy, and fashion. Each issue reflected Zahraa’s belief in celebrating achievement rather than focusing on gossip or controversy.
Expanding With Grazia Pakistan
Encouraged by the success of HELLO! Pakistan, Zahraa introduced Grazia Pakistan. The magazine supported local designers and fashion professionals and connected them with a wider audience. Through Grazia, she promoted sustainability, originality and women’s leadership in the creative sector, helping Pakistan appear more prominently in the international fashion conversation.
Curated by Zahraa – A Bridge Between South Asia and Dubai
Zahraa Saifullah also established Curated by Zahraa, a series of fashion exhibitions that highlight South Asian design in Dubai. The first edition took place on April 18, 2023, and showcased leading designers from Pakistan, India, and the Middle East. The event returned for later seasons in 2024 and 2025, confirming its reputation as a major platform for cross-cultural fashion exchange. Each edition of Curated by Zahraa strengthens creative ties between Dubai and South Asia and supports regional designers seeking international visibility.
Personal Life and Social Commitment
Zahraa Saifullah is married to Assad Saifullah Khan, the Chief Executive Officer of Kohat Textile Mills Ltd. and a senior leader at the Saif Group of Pakistan. Together they support initiatives that encourage entrepreneurship, education and cultural growth. She also contributes to the Saifullah Foundation, which focuses on rural development, women’s education and healthcare. Despite her busy schedule, Zahraa continues to balance her professional work with family life, earning respect for her discipline and grace.
Zahraa Saifullah Vision for Modern Media
Zahraa Saifullah believes strong media should uplift communities and highlight positive change. She leads with integrity and encourages young journalists to focus on accuracy, creativity and responsibility. Her approach proves that local stories can achieve international recognition when they are told with professionalism and authenticity.
Lessons for Future Entrepreneurs
Zahraa Saifullah’s professional path offers clear lessons:
- Work with Purpose: Every project should add real value.
- Maintain Quality: Consistency builds trust and reputation.
- Support Others: Leadership means helping new voices rise.
- Respect Culture: Local identity makes global work stronger.
Final Words About Zahraa Assad Saifullah Khan
Zahraa Saifullah continues to guide Pakistan’s lifestyle and fashion media into new territory. Her magazines, events and initiatives connect creativity from South Asia to Dubai and beyond. Her career shows that when determination meets vision, borders disappear. She stands as an example of modern leadership for the next generation of writers, editors and entrepreneurs across Pakistan and the Gulf.
Join the Conversation
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